The Beetle, as designed in 1938, was simply known as the Volkswagen ('people’s car'); the company set up to produce it also adopted the same name. The durable simplicity of Volkswagen’s products – the Beetle and the Type 2 bus/van/camper series especially – made the marque phenomenally successful across the globe.
It took until the mid-1970s for VW’s reliance on the Beetle to end, but it enjoyed similar universal acclaim with the handsome Golf replacement. Subsequent models have enjoyed similar glory. Volkswagen today is a large conglomerate, owning Audi, Skoda, Seat, Bentley, Bugatti and Lamborghini, with a reputation for quality and reliability.