Audi's history is a convoluted one, but in essence, what goes by that name now is an amagamation of several historic marques - each with their own fascinating stories. August Horch chose Audi as a name for his 1909 company because ‘Horch’ in German means ‘hark’, which equates to ‘Audi’ in Latin.
Audi became best-known for its luxurious and sporting big-engined cars, joining with the Wanderer, DKW and Horch firms to form Auto Union in 1932. The four marques formed the rings that makes the company's logo to this day. It was largely dormant after the war because its factories were in East Germany, Auto Union was bought by Volkswagen in 1964 and relaunched the Audi brand, building updated DKW front-wheel drive cars.
The marque really moved forward in the late 1970s and early '80s with launch of the five-cylinder engine, the four-wheel drive quattro, and turbocharged 200 and highly aerodynamic cars like the 100 and 80/90.