Toyota Reviews
Toyota was formed in 1933 as a division of Toyoda Automatic Loom Works - and it was devoted to the production of cars under the direction of the founder's son, Kiichiro Toyoda. The original Toyota motor car, the Model A, was created three years earlier in 1934, while still a department of Toyota Industries. In 1936, the first passenger car, the Model AA followed suit, and the company was on its way.
Toyota grew quickly after WW2, with car production starting in 1947 with the model SA. In April 1956, the Toyopet dealer chain was established, and the range grew, as sales increased in the domestic market. Exports to the USA began in 1957, with the Crown. The Corolla and Corona proved hugely successful in the middle-market, finding mass sales thanks to reliability, ease of servicing, and conservative engineering. Daihatsu, and Hino Motors were absorbed along the way, as well as creating Lexus and Scion to meet the luxury and sports car markets.