Morgan started out building three-wheelers in 1909, and tapped such a rich seam of success that it continued building evolutions of it until 1952... and then re-introduced the 3Wheeler in 2011.  From 1936, Morgan moved into four-wheeled cars and showed a stubborn resistance to depart from its formula. Its handbuilt creations had very traditional pre-war-style wood-framed bodywork featuring a variety of modern engines.

Its most famous model is the Plus 8, built from 1968 to 2004 with Rover’s V8 engine. Still an eccentric British institution, but with more modern high-tech engineering under its new models' individual styling, Morgan seems resistant to economic downturns, and continues to run a healthy waiting list for its new cars. As for the classics - they more often than not, don't go for sale, but get passed from generation to generation.