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Classic ad of the week: Triumph Dolomite Sprint

Published 24 October 2014

In 1973, the Triumph Dolomite Sprint was being proudly hailed as ‘The fastest four-door saloon under £2250’ in this latest advert. And that was an impressive boast when you remember that the Sprint cost a mere £1869 at the time, a figure that included recently launched VAT at its inaugural rate of 10%.

Such pricing made the Dolomite Sprint by far the cheapest high-performance saloon on sale in Britain; and whilst this particular advert boasted about the Triumph’s performance and luxury, its main message was the sheer value for money on offer.

That was perhaps best summed up by a quote fromThe Sun, which described the Dolomite Sprint as ‘Up to £1000 cheaper than makes such as BMW, Lancia and Alfa Romeo, with comparable performance’.  Meanwhile, driver entertainment was assured, with theLondon Evening Newsclaiming that the Sprint offered ‘handling to lick any other European sports saloon’.

So there you have it: the Dolomite Sprint wasn’t just the world’s first production car to use a 16-valve cylinder head, it was also one of the best (and best-value) sports saloons of the 1970s.

Nostalgia Triumph Dolomite Sprint


pdyson    on 2 November 2014

The original ad. was better. If my memory serves me, it was in the national press in June 1973 and showed a Dolomite Sprint and an Alfa Romeo, with a caption against the Dolly '118mph round MIRA'. My friend persuaded his mother to buy one in July 1973, which made her the fastest GP in Barnsley at the time!

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