Selling your classic car? It's FREE to list your car on Honest John Classics | No thanks

Leyland steps up Marina exports to meet enormous demand in US

7 August 1973

By Clifford Webb

British Leyland are stepping up exports of Morris Marinas to the United States to take advantage of a marked swing to smaller cars following fears of a petrol shortage there. A spokesman said that since the Marina was introduced to the United States in February, there had been "an overwhelming demand which they were unable to meet. We could sell. twice as many Marinas if we could only produce them."

He said shipments were now approaching 750 Marinas a month and these would be increased as production at Cowley improved. Another 2,000 employees are being recruited there. Building and expansion work is being rushed through to push weekly Marina output above the present 5,000 a week. Only the larger 1.8 litre version of the Marina is going to the United States.

Even so, with its 25 to 30 miles a United States gallon it is appreciably more economical to run than American sub-compacts, and more than competitive with most Japanese and European rivals. British Leyland are conscious of the need for improved spares and servicing facilities in the United States and a huge New Jersey spares centre is now supplying 12 subcentres giving coast-to-coast coverage.

The Marina made a poor start in America. In February it was given the biggest and most prestigious launch ever for a British car. Some 800 dealers and scores of motoring correspondents were flown to Marco Island in the Florida Everglades and more than £600,000 was spent on advertising and promotion. But the launch coincided with a month-long strike by British Road Services drivers supplying its Midland plants. This reduced Marina deliveries to a trickle, and United States dealers who had enthusiastically placed large orders at Marco had to wait weeks before their first Marina was delivered.

More news from the archive

Thu, 19 Jul 1973
DAILY MIRROR By John Husband British Leyland chief Lord Stokes last night made a scathing attack on "financial speculators and wheeler...
Thu, 26 Jul 1973
AUTOCAR Lord Stokes Speaks What I Plan For Triumph In an interview with Graham Robson, Lord Stokes laid bare his plans for sports...
Fri, 03 Aug 1973
By R. W. Shakespeare Northern Industrial Correspondent All car production at British Leyland's Triumph car plant at Coventry was stopped...
Mon, 06 Aug 1973
By R. W. Shakespeare Car and engineering plants in the Midlands face another week of disruption caused by labour disputes, with increasing...
Mon, 06 Aug 1973
In a deal which British Leyland says is worth "a little over £4m", the group has gained control of a Spanish car firm. The Spanish...
Tue, 07 Aug 1973
DAILY EXPRESS BACK TO WORK Work was back to normal at the Triumph factory in Coventry and on the Land-Rover line at Rover's factory...
Wed, 08 Aug 1973
At British Leyland's Triumph car plant in Coventry 110 internal drivers, who began a strike last Thursday, went back to work yesterday...
Thu, 09 Aug 1973
DAILY MIRROR Seven thousand Jaguar car workers were offered a revolutionary new pay deal yesterday. First stage of the "secure earnings...
Wed, 15 Aug 1973
MGB - MGB GT V8 launched today.
Fri, 17 Aug 1973
DAILY EXPRESS TOO HOT WORKERS WALK OUT Hundreds of workers walked out on sweat strikes yesterday as Britain sizzled in temperatures...
 

Compare classic car insurance quotes and buy online. A friendly service offering access to a range of policies and benefits.

Get a quote