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Rover's recovery

27 January 1994

Rover's 9 per cent increase in sales last year was a sterling performance in the face of a European car market accelerating hard in reverse. Indeed, the percentage rise looks even healthier when the Concertos it is still building and selling to Honda are stripped out.

But no one should race for their cheque books in anticipation of an impending sale by British Aerospace. The dog of a company that BAe picked up from the Government in 1988 may have taken some impressive strides but it is still some way off pedigree status.

Rover probably made somewhere in the region of pounds 40m last year. But it will not be worth anything remotely resembling its pounds 1.3bn book value until profits are running at four to five times that level.

BAe would, undoubtedly, like to cash in. The company is not part of BAe's core business and the money raised from a sale would offset the write-offs in its turboprop division.

But who would buy it? Given Rover's uneven track record, a flotation cannot be on the cards for 18 months and there are not many cash-rich trade predators. That leaves the Japanese car maker Honda - the most obvious choice since it has collaborated with Rover since 1979 and already owns a 20 per cent stake.

Talks are clearly taking place about Honda increasing its shareholding, but the Japanese do not envisage paying much for the privilege. They may need Rover, and like Land-Rover. But do they really want the brownfield sites at Longbridge and Cowley?

With Honda's help, Rover has come a remarkable distance in a short time, renewing its entire range with winning models in under eight years. Likewise its model development, at least to the end of this decade, rests on collaboration with the Japanese. BAe can sit tight a while. The last thing it wants to do is sell Rover short.

More news from the archive

Tue, 25 Jan 1994
BMW Dr Hagen Luderitz, BMW's Director of Corporate Planning, offers British Aerospace £800m. for the entire Rover Group.
Tue, 25 Jan 1994
DAILY EXPRESS ROVER OVERTAKES EURO RIVALS By David Benson Rover Group was the only volume car maker in Europe to increase sales last...
Wed, 26 Jan 1994
BMW BMW offer British Aerospace £800m. plus another £20m. if Honda stayed on board.
Thu, 27 Jan 1994
ROVER Chairman George Simpson flies to Tokyo in an effort to persuade Honda to take a larger stake in the Rover Group. Chairman Nobuhiko...
Thu, 27 Jan 1994
THE INDEPENDENT MICHAEL HARRISON, Industrial Editor Thursday, 27 January 1994 BRITAIN'S biggest car maker, the Rover Group, yesterday...
Fri, 28 Jan 1994
ROVER Chairman George Simpson arrives back at Heathrow at 4pm and meets British Aerospace chairman Dick Evans and Finance Director...
Sat, 29 Jan 1994
ROVER/BMW  George Simpson and Bernd Pischetsrieder fly to Birmingham to Rover's HQ and then on to British Aerospaces HQ at Farnborough.
Tue, 01 Feb 1994
The Rover Takeover: Factory staff shed few tears over ownership: The Workers STEPHEN WARD Tuesday, 1 February 1994 TONY HALLATT,...
Thu, 03 Feb 1994
THE INDEPENDENT MICHAEL HARRISON, Industrial Editor Thursday, 3 February 1994 HONDA is expected to decide early next week whether...
Sun, 06 Feb 1994
THE INDEPENDENT JOHN EISENHAMMER and DAVID BOWEN Sunday, 6 February 1994 BMW plans to move quickly to reduce Rover's dependence on...
 

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