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Driving ahead

30 August 1974

The news that Keith Hopkins, the British Leyland public relations chief, is to take over as managing director of the corporation's Austin Morris division was causing a good deal of surprise among close observers of the industry yesterday. Hopkins, who has led the corporation's large public relations team since the merger of 1968.

has had the reputation among some pressmen of not being the easiest PR man in the business to deal with. Now, as head of part of one of the more troublesome sectors of the group, his undoubted talents could have a much greater impact.

Hopkins, a Coventry man, gained an MA in modern languages at Oxford and studied at the University of Heidelberg and the Sorbonne in Paris. In 1954 he joined the old Standard Motor Company in Coventry as a humble public relations officer and later began his long association with Donald Stokes. By 1957 he was using his languages as overseas PR and two years later became PR executive.

In 1961 when the Leyland Motor Corporation took over, he was appointed group PR manager. Hopkins, recognized in the industry as a considerable opportunist, became one of Lord Stokes's right hand men. Now he assumes the title held until last year by George Turnbull and although it is a watered down version of the job Turnbull had, there are to be three Austin' Morris managing diiectors, Hopkins will still be responsible for sales, marketing, engineering and service.

DAILY EXPRESS
STOKES PICKS A "MR FLAIR"
By David Benson

Car chief Lord Stokes shook the industry last night by giving British Leyland's biggest job to a non-engineer . The firm's public relations director, 44-year-old Keith Hopkins, is to become managing director of the Austin Morris Division—which includes Longbridge and the controversial Cowley factories.

Eleven months ago, George Turnbull - the man tipped to take over the Leyland giant when Lord Stokes retires quit the Austin Morris job following a serious disagreement over future policy. Since then, the division has been more closely integrated into the group. Lord Stokes said last night: "We now have an excellent production, design and engineering team at Austin Morris. What we need is flair from the top which I think Keith can give the company."

Mr Hopkins, son of a Coventry car worker, takes over on October 1st. His first statement, after his appointment was announced was to refute allegations of "skivers " in the Cowley workforce.

More news from the archive

Wed, 28 Aug 1974
EVENING TIMES Comments by a former BBC economics correspondent that a factory complex owned by British Leyland was a 'skivers paradise'...
Thu, 29 Aug 1974
British Leyland yesterday denied that its Cowley car plant was a "skiver's paradise", as alleged earlier by Mr Graham Turner, a journalist...
Thu, 29 Aug 1974
Six thousand workers at the Austin and Morris factories in Cowley have been laid off because of a pay strike in Birmingham. The strike,...
Fri, 30 Aug 1974
Here is the plant-by-plant position in the industry yesterday: British Leyland: Production has been halted at the central transmissions...
Fri, 30 Aug 1974
By Clifford Webb Mr Keith Hopkins, the 44- year-old head of British Leyland's public relations department, is to become managing director...
Tue, 03 Sep 1974
A mass meeting at British Leyland's Washwood Heath transmissions factory voted to continue the 10 day dispute which has halted output...
Thu, 05 Sep 1974
By Edward Townsend Workers at British Leyland's Birmingham transmissions plant, whose strike has caused. 18,500 car workers to be...
Fri, 06 Sep 1974
The legendary Dick Etheridge, union convener at British Leyland's Longbridge car plant, is retiring. Remarkably enough for a man who...
Thu, 12 Sep 1974
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Sat, 14 Sep 1974
JAGUAR In the week ending September 14th 1974, Jaguar produced the last E-type. Due to the large amount of unsold cars in dealers...
 

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