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£8m sales lost by Cowley shutdown

19 April 1972

By Clifford Webb Midland Industrial Correspondent

The 10 day old shutdown of British Leyland's car plant at Cowley, near Oxford. is now seriously affecting sales of the Marina and Maxi, which together account for more than 12 per cent of the group's total United Kingdom sales. Last night, Morris dealers said they were losing customers almost daily because they were without stocks and unable to quote delivery dates.

But even more damaging in the long term is the effect on export markets. The Marina has only recently been launched in several overseas countries and already orders pouring in are well in excess of forecasts. In the past BLMC has suffered from its inability to back overseas launches of new models with consistent deliveries. Now it seems certain that the Marina will get off to the same poor start.

By tonight the company will have lost £8m worth of cars and there is still no sign of a break in the deadlock, which has followed the suspension of 2,250 body workers. By yesterday, a total of 7,500 men had been suspended or laid off. A further 1000 expect to be laid off at any time. Last night the company repeated that its offer of £44.20 a week was final, although it was open to general discussion.

Production of the Triumph Toledo stopped at the company's Liverpool plant yesterday and 1,400 workers were sent home. A week old strike by 70 men at the company's Radford component factory has halted supplies of rear axles for all Triumph models. Another 3,500 men have been laid off at Coventry since Monday.

More news from the archive

Fri, 14 Apr 1972
By Clifford Webb Midland Industrial Correspondent Car production at a second British Leyland factory was halted last night by fresh...
Sat, 15 Apr 1972
By R. W. Shakespeare The British Leyland management offered discussions yesterday to end the dispute which has halted production at...
Mon, 17 Apr 1972
Nearly 14,000 British Leyland workers will be idle today with production at a standstill at Austin-Morris, Cowley and Triumph and Alvis,...
Tue, 18 Apr 1972
By Clifford Webb Midland Industrial Correspondent Disc brake supplies for a large part of the car industry will be halted within days...
Tue, 18 Apr 1972
HOME NEWS By Julian Mounter Motoring Correspondent Sixty thousand Morris Marina cars, two thirds of the total production, have been...
Fri, 21 Apr 1972
By R. W. Shakespeare Northern Industrial Correspondent Labour troubles continued to plague the motor industry yesterday, where some...
Sat, 22 Apr 1972
More workers were laid off at Triumph, Coventry, yesterday bringing the total idle to over 5500. A further 1,400 are laid off at the...
Tue, 25 Apr 1972
THE GUARDIAN STRIKES Two of three disputes in the car industry, which have led to 21,000 workers going on strike or being laid...
Wed, 26 Apr 1972
By Clifford Webb British Leyland is spending £1m immediately to reorganize and modernize parts of its troubled truck and tractor plant...
Wed, 26 Apr 1972
By Julian Mounter Motoring Correspondent British Leyland, anxious to rejuvenate its image, is flirting with the idea of returning...
 

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