Selling your classic car? It's FREE to list your car on Honest John Classics | No thanks

Rover sales slide

7 January 2000

Sales at troubled UK car maker Rover slumped by a quarter last year, new figures show. And overall car sales were flat, at 2.2 million - a 2.2% dip on the 1998 total. Rover sales slumped from nearly 194,000 in 1998 to just over 143,000 in 1999.

The drop includes sales of the new 75 model, on which the company had been pinning its hopes for a turnaround in fortunes. The December 1999 sales of 85,582 were 12.2% down on the December 1998 total. But SMMT spokesman Al Clarke said the figures were good, considering that there had been predictions of "doom".

The motor industry had ended last year 7% up, he said. The Society also said 1999 was the fourth-highest year on record.

December comfort

Industry observers believe next Rover - which is owned by BMW - could announce losses of more than £600m. But a spokesman for Rover denied such an announcement would be made. The first six months of 1999 showed a fall of 30% in Rover sales.

The company's market share dipped from 8.63% in 1998 to 6.52% in 1999, although it could at least take heart from good December 1999 sales figures. BMW insists Rover is turning the corner, despite consistent falls in sales. The government's £152m aid for Rover's troubled Longbridge plant is being investigated by the European Commission.

Rolls-Royce also had a disappointing 1999, with sales slumping by 30.82%. The Crewe-based company sold 422 cars against a figure of 610 in 1998. But another luxury car manufacturer, Jaguar, enjoyed a good 1999, with sales accelerating nearly 33% to 15,483. Once again, Ford and Vauxhall were the top two selling companies, with Peugeot, Renault and Volkswagen all pushing ahead of Rover.

Car prices drop

Meanwhile, car prices in general are falling. Earlier this week, figures showed nearly-new cars were an average of 13.5% cheaper in November compared with the same month in 1998. But new vehicle prices fell a more modest 1.9%. Used cars were 9.3% cheaper.

Drivers appear to have been delaying buying new cars in the UK because prices are seen as far higher than elsewhere in Europe. Later this month, watchdogs at the Competition Commission are expected to recommend a major shake-up in pricing after a detailed investigation into manufacturers and dealers.

More news from the archive

Mon, 06 Dec 1999
The British car industry has come a long way since the days of Morris and Nuffield, as Nik Wood reports, despite the spread of foreign...
Fri, 17 Dec 1999
A British government package aimed at saving thousands of jobs at a major car manufacturing plant in Birmingham, Central England, has...
Fri, 17 Dec 1999
THE INDEPENDENT By Alan Jones, Industrial Correspondent, PA News Unions today voiced anger with the European Commission over an official...
Wed, 22 Dec 1999
BBC The European Commission has begun an investigation into a British Government aid package for Rover's troubled Longbridge plant...
Thu, 23 Dec 1999
THE GUARDIAN Poor sales and now, awkward questions The government can hardly claim to have been surprised by yesterday's confirmation...
Thu, 13 Jan 2000
Top executives of German car maker BMW have for the first time suggested that they may have to close down their UK subsidiary Rover...
Mon, 31 Jan 2000
BMW has revealed that poor performance by its Rover subsidiary, which was hit by the strong pound, kept its overall car sales almost...
Wed, 01 Mar 2000
German car giant BMW has denied reports in UK newspapers that it may scrap plans to invest £1.7bn ($2.7bn) at its Rover car factory...
Tue, 07 Mar 2000
Land Rover has today announced a strong sales performance for the first two months of 2000. A total of 4186 vehicles were sold representing...
Tue, 14 Mar 2000
German car manufacturer BMW has admitted it is considering selling its troubled UK subsidiary, Rover. It is one of "several possibilities"...
 

Compare classic car insurance quotes and buy online. A friendly service offering access to a range of policies and benefits.

Get a quote