Selling your classic car? It's FREE to list your car on Honest John Classics | No thanks

Blow to Rover as sales drop

8 January 1987

THE GUARDIAN
By Andrew Cornelius , Industrial Correspondent

Rover, the loss-making State car group whose corporate survival plan is being considered by ministers , was dealt a savage blow yesterday with news that its snare of the UK car market had tumbled to 15.8 per cent in 1986. This compares with the group's 17.9 per cent market share in 1985 and the 19 per cent share anticipated by the company's sales team. The grim news comes as speculation continues about the contents of the corporate plan prepared for ministers by Rover's chairman, Mr Graham Day.

His case for more state aid for Rover, which has swallowed £1 billion of taxpayers money since 1980, will not be helped by the group's poor showing in a record year which saw UK car sales rise by 2.75 per cent to 1,882,474. Ford , which last year failed in an attempt to takeover Austin Rover , again topped the UK car sales league in 1986.

The American-owned Ford group increased its total UK market share from 26.51 per cent to 27.68 per cent last year with its Escort, Fiesta and Sierra becoming the country's top-three best selling models. General Motors which had been making steady inroads into Ford's dominant position in previous years lost ground in 1986. Its Vauxhall-Opel subsidiary took 15.11 per cent of the market , against 16.56 per cent the previous year , after a collapse in sales of the Cavalier model which fell from second to fourth position in the sales league table.

The share of the UK market taken by imports fell from 58.1 per cent to 55.97 per cent, according to the Society of Motor Manufacturers and Traders , which publishes the sales data . Yet despite the strong performance by UK producers and record sales figures , Mr Anthony Fraser , director of the society, expressed concern about the fierce discounting in the battle for sales.

"Profitability for both manufacturers and dealers has been at a disappointingly low level," he said .

The full sales table shows Ford in first place with 27.38 per cent of the market ; Rover second, with 15.8 per cent; General Motors third, with 15.1 per cent ; Nissan fourth, with 5.84 per cent ; and Peugeot/Talbot fifth , with 4.6 per cent. Rover has ambitious plans to boost its market share this year. The group has completed extensive market research into its products and decided as a result of this to drop the Austin name from its products, because of its association with the troubles of the old BL group. In future the group will promote the Rover name which is associated with high quality cars , and individual model names like Metro and Montego.

More news from the archive

Sat, 22 Nov 1986
THE GUARDIAN ROVER TO SELL OFFSHOOT By Michael Smith Austin Rover Group is to sell its Welsh components subsidiary, Llanelli Radiators,...
Wed, 03 Dec 1986
NEW YORK TIMES COMPANY NEWS; Britain in Talks To Sell Off Rover REUTERS Published: December 3, 1986 The British Government said...
Tue, 16 Dec 1986
4,000 JOBS IN STORE AT ROVER By David Benson A major £100-million investment creating up to 4,000 new jobs was announced yesterday...
Fri, 19 Dec 1986
THE GUARDIAN ROVER AND HONDA AGREE TO BUILD NEW FAMILY CAR By Andrew Cornelius, Industrial Correspondent Rover, the state owned...
Mon, 29 Dec 1986
DAILY EXPRESS NEW MONTEGO DROPS AUSTIN The revamped Montego car to be launched in the new year will no longer carry the name Austin,...
Wed, 14 Jan 1987
Soaring sales of the Rover 200 series have led to 150 new assembly jobs being planned by Austin Rover.
Fri, 30 Jan 1987
DAILY EXPRESS By PAUL WILENIUS Industrial Reporter MORE THAN 1,000 white collar jobs at the Austin Rover car giant will be axed as...
Mon, 02 Feb 1987
THE GUARDIAN Austin Rover's corporate plan includes cancelling the AR6 development project in order to improve the company's cash...
Tue, 03 Feb 1987
THE GUARDIAN Andrew Cornelius examines the factors behind the government's imminent decision on funding Ministers are on the verge...
Thu, 05 Feb 1987
THE GUARDIAN By Andrew Cornelius, Industrial Correspondent The Mini, one of the most popular cars ever made in Britain, has been saved...
 

Compare classic car insurance quotes and buy online. A friendly service offering access to a range of policies and benefits.

Get a quote