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Maxi drops to 2.5 pc of British market

16 September 1969

By GILES SMITH

The share of the British car market won by British Leyland's new and much publicized Maxi , production of which will be cut back for the second time in a month later this month, dropped to less than 2.5 per cent in the three months following its April launch it was understood last night.

Maxi models are estimated to have had a 3.3 per cent share of the May market, 2.5 per cent in June, and 2.4 per cent in July. Indications are that sales in August are most unlikely to climb above the July figure. Leyland said last night that this had nothing to do with the production reduction at its Oxford plant and claimed the group had always been aiming at a 2 per cent initial " market share figure.

But sales of the new car, one of the most publicised and heavily prepared launches by the group's Austin Morris division, have clearly been a disappointment to the company's executives. It is understood the group was thinking in terms of a minimum market share of 5 per cent, possibly rising to 7 or 8 per cent; no company would seriously consider a launch of the size and cost of the Maxi's if it were not aiming at a market well above 5 per cent.

Leyland confirmed over the weekend that output of the Maxi at Oxford, originally intended to be 2,000 a week, but now some 1600 a week. would be cut back to 1300 when the plant reopens on September 29. The company said the cutback, involving short time working, was due to difficulties in getting bodies for the Maxi from Pressed Steel Fisher.

STANDARD TRIUMPH NEWS
Three car unions go to DEP
THE GUARDIAN
By BERNARD PRATT

Talks are to take place this morning at the Department of Employment and Productivity to attempt to solve one of two disputes which have caused 10,000 car workers in the Midlands and on Merseyside to be laid-off . Representatives of three unions with members on unofficial strike at the Standard-Triumph plant at Hunts Cross, Liverpool , will meet the department's chief conciliation officer, Mr Conrad Heron.

He wants details of the strike of 1,100 workers , which has led to the laying-off of 300 men in the adjoining paint and trim shop and a further 6,500 at plants in Coventry and Birmingham. Production of most Standard - Triumph vehicles is affected. The employers have already given a report to the department.

The strike is now in its third week and a total of 12,000 workers could eyentually be made idle. The dispute is over pay, and ,ironically , a demand for protection from the effects of disputes in other parts of the car industry.

More news from the archive

Thu, 04 Sep 1969
By CLIFFORD WEBB. Midland Industrial Correspondent There were hopes last night that strike meetings taking place in Liverpool and...
Fri, 05 Sep 1969
British Leyland's strike problems at first eased yesterday but then became more serious. In the morning, 130 storemen at the car body...
Sat, 06 Sep 1969
DAILY EXPRESS The 11-day-old unofficial strike of car body workers at Standard-Triumph's Liverpool plant caused another 2,500 production...
Sat, 13 Sep 1969
DAILY MIRROR Productivity Minister Barbara Castle stepped in last night over a pay strike at Standard Triumph, Liverpool, which has...
Mon, 15 Sep 1969
A second cutback in Austin Maxi production at Oxford within a month will begin when the Morris Motors assembly plant re-opens on September...
Thu, 18 Sep 1969
DAILY MIRROR By Paul Connew Twenty six girl switchboard operators staged a lightning strike yesterday-and threw a giant car factory...
Tue, 23 Sep 1969
By GILES SMITH British Leyland, Britain's biggest car group, will spend a total of £70m. in a major expansion of its Cowley, Oxford,...
Thu, 25 Sep 1969
DAILY MIRROR By PATRICK MENNEM, Motoring Correspondent British Leyland boss Lord Stokes attacked industrial unrest within his company...
Fri, 26 Sep 1969
DAILY MIRROR The Rover motor company is to lay off 1,300 workers at its main factory today. It will also halt production of its 2000...
Wed, 01 Oct 1969
DAILY EXPRESS Standard-Triumph hit by a strike of 1,150 Liverpool car body workers over four weeks ago, still had 7,000 workers laid...
 

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