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Techno Classica 2015: Land Rover launches heritage parts division

Published 20 April 2015

A new Land Rover Heritage division was  launched at the Techno Classica show in Essen, Germany.

Running alongside the recently established Jaguar Heritage division, Land Rover Heritage will offer original Land Rover parts for a variety of older models that have been out of production for more than a decade.

Body, trim and servicing items are available for Range Rover Classic, while for Range Rover P38 and Discovery 1 and 2, Land Rover Heritage will supply salvage and extended service parts.

For Series l, ll and lll, selected Land Rover Heritage Parts will be available and the brand will gradually reintroduce more original part numbers – all made using original tooling methods and supported under warranty.

Land Rover Heritage forms part of Jaguar Land Rover’s Special Operations division and has been created to help preserve its heritage across the world.

With production of the Defender in its final year, Land Rover has committed to supply replacement parts for at least 15 years. Thereafter, Defender owners will be able to maintain their vehicle through the Heritage division.

John Edwards, managing director of Jaguar Land Rover Special Operations, said, 'It is estimated that 70% of all Land Rovers manufactured since 1948 are still in existence so there is a large and very passionate owner base to support.'

The centrepiece for Land Rover at Techno Classica was an iconic first-generation Range Rover Classic, featuring many Heritage Parts created with the original Land Rover tooling.

The rollout of the Land Rover Heritage business will also include Land Rover Heritage Drives – launching this summer. This will give participants the unique opportunity to drive models from Land Rover’s heritage collection at a special 200-acre testing facility in Warwickshire.

 

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