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Competition provides poster for Silver Flag

Published 13 February 2014

Some 40 art students between 17 and 19 years of age from the Liceo Artistico Statale 'Bruno Cassinari', the local art college in Piacenza, Italy, have taken part in a competition to produce this year’s poster for the 19th Vernasca Silver Flag Hill Climb.

This year, the famous event is to celebrate Lancia and students at the art college were told that, although they could research the subject in advance, they would have just the morning of Saturday 1 February to see some real cars and produce their posters. A variety of Lancias were driven into the main square in Piacenza on Saturday morning and two more were positioned inside a local bank, where the students set up an impromptu studio.
 
The students were given just four hours to produce their artwork and used a variety of mediums from watercolors to crayon to produce their posters. The winning poster not only featured three famous Lancias but also the towns of Castell’Arquato and Vernasca. It was the favourite amongst both the judges and the Italian public who had the opportunity to view and vote on the artwork as soon as it was produced.
 
The winner, Andrea Vetrucci, said that he was delighted to win, had spent over a month researching for his work and asked the organisers if he could make this year’s run which takes place over the weekend of 21-22 June in a Lancia Stratos.

2- Andrea Vetrucci Working On The Winning Image
Andrea Vetrucci working on the winning image

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