Pontiac was founded in 1926 by General Motors to add volume in the mid-market, and complementing its Oakland marque. By 1933, Oakland had been supplanted completely, and Pontiac forged forwards to become a companion brand for Chevrolet. The golden years for Pontiac were the 1960s and '70s, before waning through the '80s and '90s.
In April 2009, amid ongoing financial problems and restructuring efforts, GM announced it would discontinue the Pontiac brand by the end of 2010 and focus on four core brands in North America: Chevrolet, Buick, Cadillac and GMC. The last Pontiacs were built in late 2009/early 2010, with the final dealer franchises expiring 31 October 2010.