Excessive road noise on BMW X1 - how can I fix it?

I have just purchased a new BMW X1 and it is a fine car. However it has significant tyre noise which is worse on some road surfaces. It is fitted with non-runflat Bridgestone Turanza tyres. The BMW dealer advises me that the roar is caused by the newness of the tyres and will recede in a couple of weeks. Is this correct or would you recommend swapping tyres?

Asked on 13 January 2016 by KGC

Answered by Honest John
Have yet to drive the new X1 so can't comment soecifically. I can tell you that, expecting snow, I replaced the decent enough 205/55 R17 non runflat Michelin Primacy 3 s on my Honda HR-V with non runflat Michelin Cross Climates and was amazed at how much they improved the car: Softer, much nicer riding, quieter, with no penalty in handling or fuel economy.
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