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Do dealers sell luxury cars at cost?

Please pass this on to Mike Rutherford in relation to his item about dealers selling cars “at cost”. Many years ago David Brown Senior was at a lunchtime cocktail party in Huddersfield when he was approached by someone unknown to him who asked if it was possible for him to have an Aston Martin at cost? Brown replied he would be delighted. At that time Aston Martins were retailing at £5000 but were costing £10,000 to build.

Asked on 13 October 2012 by RG, Huddersfield

Answered by Honest John
Lunchtime cocktail parties, eh? Just the thing before a 180mph test drive on the M1. Those were the days. Have forwarded to Mike. Aston Martin DB5s are now changing hands for £300,000.
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