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The Rover 600 is launched
20 April 1993
THE INDEPENDENT Business and City in Brief
Rover 600 to be launched today
The Rover 600, the car that replaces the Montego and completes the company's three-year model renewal programme, goes on sale today. Developed in partnership with Honda of Japan, the four-door saloon is targeted at the top end of the medium car sector and is seen as a crucial element in Rover's move into niche markets.
Rover has spent pounds 200m developing the 600 and expects to produce 50,000 a year at its Cowley works in Oxford, of which at least half will be exported.
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