Willy Felber, resident of Morges near Lausanne on Lake Geneva, created the company that bore his name in the late 1960s. But it wasn't until 1974, that it launched what you'd describe as a car in its own right - one that built bespoke versions of existing models for well-heeled customers. Throughout the 1970s, Felber would show various creations at the Geneva Auto Salon - starting with a stylish roadster based on the Ferrari GTC, known as the FF.
The Excellence and the Oasis were the company's best known cars, both based on American cars, but with locally styled modifications to their bodies. The Oasis was a luxurious version of the International Harvester Scout (Just like the Monteverdi Safari and Sahara), while the Excellence was based on the Pontiac Firebird Trans-Am. Ironically, fellow Swiss manufacturer Monteverdi was Felber's closest rival. In 1984, Felber ceased building cars and returned to selling and servicing other people's luxury cars.