Hillmand was founded in 1907 by bicycle manufacturer William Hillman. As a car manufacturer, its products were seen as being dull but worthy, but sold well. After Hillman’s death in 1921 the company passed to his son-inlaws John Black and Spencer Wilks, who respectively would later run Standard and Rover.
Their moves were precipitated by a takeover from Humber in 1928, soon after which both companies were sucked into the Rootes Group. Hillman became the badge applied to Rootes’ entry-level vehicles, with a succession of friendly-family cars such as the mainstay Minxes and later the Hunter, continuing until Chrysler killed off the name in 1976.