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Top 10: Who owns which marques?

Corporate takeovers and mergers are nothing new in the motor industry, and most enthusiasts are aware of the major changes. But with a few of the manufacturers that are still with us, as well as many of those that have fallen by the wayside, there’s often confusion over who owns what.

We all know that BMW owns Mini and Rolls-Royce, for example, and we’re aware of the multiple brands (Bentley, Audi, Skoda and more) owned by the Volkswagen Group. But if you’re not sure of the current situation with such disparate marques as Triumph, Talbot, Lotus and Lada, read on...

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Talbot – owned by PSA

Who remembers Talbot? It was the name reintroduced by France’s PSA (owner of Peugeot and Citroen) when it bought the European operations of America’s Chrysler Corporation. PSA couldn’t badge its newly acquired models as Chryslers, and so they found themselves being rebranded as Talbots – including the Alpine, Solara and Horizon. The Samba supermini and Tagora executive saloon both arrived in 1981, but sales of Talbot cars went into decline and the marque was phased out. Rumours of a Talbot relaunch a decade ago – as PSA’s answer to cheap-and-cheerful Dacia – proved to be unfounded.

Read our Talbot reviews here

Comments

Chris C    on 22 April 2018

It's even more complicated with Jeep since Renault effectively owned AMC from 1979 to 1987.

A Daley    on 26 April 2018

An interesting article. I was amazed by how complicated it all is - who owns what and by what means they got it. Shame so many old British marques are lost to BMW and China, although I was surprised JLR owned Rover...

Harrovian    on 26 April 2018

You say that BMW 'own' Rolls-Royce, but do they not in fact have it under licence from Rolls-Royce themselves i.e. the aero engine makers and still a British company.

I wonder if I am alone in wishing that the wonderful MG name (Morris Garages) had been laid to rest rather than used on some fairly mediocre Chinese vehicles, one wonders what Lord Nuffield, William Morris would have thought - I can guess!

oldchemist    on 28 April 2018

I was always surprised BMW continued to use the MINI brand for less and less mini like cars when they could have re launched Triumph. By now we could have had Spitfires, Dolomites (& Sprints) , Toledos, Stags even and maybe 2000/2500 like sports saloons or SUVS ?? What a shame.

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