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Top 10: Cars that reinvented their makers

Revolution, not evolution is the name of the game of this Top 10. Here, we take a look at 10 cars, which changed the way buyers thought about their makers, often setting them off in an entirely new direction. At least three or four of these cars actually saved their makers, while it could be argued that another pair helped to almost bring them down...

We've concentrated on the 1960s, '70s, '80s and '90s, an exciting era that saw huge change acros the motor industry, as the car became an increasingly important factor in daily life. We also went through an energy crisis, and a change in the way the car was viewed by society. Most successful car manufacurers evolved to meet changing conditions, but others were slow to react, leaving themselves ripe for reinvention - and these cars show what they were capable when they needed to face the future.

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Range Rover

Brainchild of Charles Spencer King and Maurice Wilks, the Range Rover was a genius creation that changed the way us Europeans view off-road vehicles. Thanks to some clever styling touches by David Bache, the box-like Range Rover looked classy and authoritative, and was at home anywhere. With its arrival, Land Rover was now destined to tread a different path - one that was both highly successful and profitable. Although Land Rover initially failed to capitalise on the car's brilliance, it started added equipment and features a decade into its production run. And by the mid-1980s, it easily was Rover's most successful export to the USA. In huge demand today, and rightly so.

Comments

CaptainT    on 16 December 2018

BMW 700? I believe it is generally thought that BMW was saved by the 02.

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