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Top 10: British car industry 'might have beens'

The demise of the British motor industry in the 1970s and 1980s is a tale of missed opportunities. Cars that might have been great if only they'd received the funding they deserved. Instead, management so often chose the path of least resistance - also known as the cheapest option.

Choosing ten cars from such rich pickings wasn't easy, but we reckon we've picked the models that - if they had made it into production - might have made the biggest difference to the fortunes of British Leyland, Rover and BMC. So let's take a trip down memory lane in a parallel universe.. if that's even a thing.

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Morris Marina ADO77

Considering it was a stopgap lashed together, the Marina could've been a whole lot worse. Don't get us wrong - the enginering team did a good job, but the could only work with components that were readily at hand. A bit like on Scrapheap Challenge. ADO77 was the Marina that might have been - and that's not actually as depressing as it sounds. It was bigger, boasted better equipment and would've got the O-series engine. It would've also formed the basis for MG Midget and MGB replacements (yep, Project Condor still had some backers). Would it have been able to take the fight to the Vauxhall Cavalier and Ford Cortina? Probably. It can't have done much worse than the Ital, which became nothing more than a ghost in the ever-important company car market and left the Montego to pick up the sale slack. But this was the 1970s and the company was running on borrowed cash and borrowed time, so a facelifted Marina (with a few trim upgrades had to do).

Comments

Chris C    on 28 February 2018

Defeats continually snatched from the jaws of victory...

Why the "would've" abbreviations?

   on 1 March 2018

I agree with Chris C.
However, the article does not mention the deal struck between unions and management whereby strikes at supplier factories would lead to temporary layoffs at BL, but these layoffs would be paid. This meant that much government money destined to be invested in new models was siphoned off into workforce wages. It was a well-meaning agreement and well intentioned. Unfortunately the result was that every time part of the BL supply chain broke down because of a dispute, investment money was diverted into the wages bill. I was there at the time. Anybody who thinks that the 1970s were some kind of halcyon paradise we should somehow return to is a deluded fool. It was an awful time for everybody.

Howard Buchanan    on 1 March 2018

Nice try but no cigar. The only way in which our car industry could have been saved would have been to ban trade unions from operating within the industry- full stop. It took the Japanese and the Germans, of all people, to bring us to our senses, but by then it was too late for our car industry. Fortunately, Margaret Thatcher curbed the destructive power of the unions and thus limited the damage to the rest of the economy.

   on 1 March 2018

The unions get a bad press in this, but the fault lay at least as much - in fact, more - with greedy, petty incompetent, dishonest management. The squabbling, lack of vision and obsession with siphoning off the money into their pension funds is what killed MBC/BL/AR. The unions were right. The management were the villains. Of course, the press, under Thatcher's control, fed us a different and cynically false, picture, but history has now revealed the true facts.

If the management had run a competent and honest company with a decent labour relations and investment strategy, then the unions would have had nothing to complain about. No workers want to go on strike, but when their jobs, security and prospects are under continual erosion and attack, then what else can they do? Thatcher and her cronies deliberately appointed junkyard-dog managers into the organization whose job was solely to whip up discontent in an attempt to break the unions. It was never about making cars. It was only ever a political power play on part of a corrupt cabinet.

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