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Top 10: 1970s company cars

Although Britain’s company car market starting taking off in the ’60s, during the following decade it really established itself, accounting for an ever-increasing proportion of new-vehicle sales. It was a fascinating time, with the vast majority of fleets opting for British-badged models from the biggest manufacturers.

As the ’70s wore on, however, some fleet managers became slightly more adventurous, their employees suddenly finding themselves with extra choice. So which were the popular models for sales reps and junior management during the decade of flared trousers, platform shoes and the three-day week?

By Paul Guinness, Contributor

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Vauxhall Cavalier MkI

The Viva might have stolen a few company car sales from the bigger fleet providers in the early ’70s, but it was with the arrival of the crucial new Cavalier in 1975 that the Luton firm finally had a proper Cortina competitor. This rear-wheel drive saloon had it all: neat styling, a wide choice of trim levels, decent equipment and a more modern feel than the all-conquering Ford. No wonder it helped Vauxhall to boost its fleet prescence by a huge margin, paving the way for the front-drive MkII Cavalier (and even more success) six years later.


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