Iso was a busy company, building fridges, scooters, air conditioning units and the Isetta bubble car, before turning its hand to the luxury car market in 1962. The first car was the Rivolta, a steel-bodied car with more than a passing resemblance to the Gordon-Keeble GK1. Like all subsequent Isos it was powered by an American V8 engine.
The car Iso is best remembered for, the Grifo, created by Giotto Bizzarrini, was launched the following year and stayed in production until the company closed its doors in 1974. With a range of cars that had reached their sell-by date, the final nail was driven into the company’s coffin by the oil crisis, and huge downward pressure on speed limits.